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SURF ESM

Brand identity & brand book

They are usually called brand books... This one is more of a BRAND KIT.

And yes! Entirely hand crafted by myself (board, stencils, foil, leather, binding, assembly, etc.)

The 80-page document contains details on:

  • company's culture (history, mission, services, goals, values, etc.)
  • company colour palette (PMS, CMYK, RGB and HEX)
  • logo usage & restrictions (construction, security zone, minimum size, usage, etc.)
  • company doodle illustrations and patterns
  • fonts (family, usage, hierarchy, etc.)
  • stationary (business cards, letterhead, receipts, posters, folders, fax, post cards, etc.)
  • 3D applications (surf board, shaker, beach bag, tank top, etc.)
  • online presence (mobile icon, website structure, banners, ads, etc.)
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